Here’s Why Millennials Need to Learn to Love Frozen Food

TIME

On Oct. 21, senior citizens in Merrimack, N.H. participating in the Meals on Wheels service waited eagerly to be delivered platters of frozen turkey meatloaf with mashed potatoes, corn, kidney beans and flax-seed bread. Those with slightly more traditional palates opted for a dish of liver and onions—frozen, too. But tell any millennial about the menus of programs like Meals on Wheels, a global delivery service of mostly frozen dishes to the elderly, and the response isn’t likely to be as welcoming.

It’s no secret that millennials have an aversion to frozen food. The marketing of TV dinners targets empty nesters, and those dropping frozen meals in their grocery carts are getting older and older. Younger generations are instead flocking to services like GrubHub, which delivers hot restaurant meals, or AmazonFresh, recently launched in New York City, which delivers fresh groceries.

In fact, research suggests that millennials have a fear…

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